Only two things rule our minds when we press the button “Fashion”, one being ‘looks” and the other being “wearables”. This sector has seen significant progress, especially since digitization. Fashion has no longer been confined to ramp shows.
It’s not just gossip about celebrities and elites. It is now a part of technology, bringing new dimensions to the world. Let’s look at the trends shaping our future in five years.
Technology and Anticipation are two major categories that determine the fashion trends in the future. These are vital factors that will determine the fashion of tomorrow.
Future fashion will be dedicated to fitness and healthy life
Since Corona, health has been a major trend topic. Textile manufacturers and brands have experimented with ways to make clothing more health-friendly. Antiviral properties have also been a focus of attention since the pandemic.
Special finishes have been developed by manufacturers such as Polygene in Sweden and HeiQ in Switzerland for textiles. They kill bacteria and viruses, providing active protection. They can make people feel safer, according to the Corona experience.
We have found it more enjoyable to dress comfortably in the home office. Fashion has moved in a more comfortable direction over the past decades, mainly due to the inspiration from sports and outdoor fashion. It is evident in the high acceptance of sneakers, stretch denim, and men’s jersey suits.
These achievements will never be lost again. The pandemic has given rise to mental health as a popular health topic. This will likely boost the outdoor market long-term. The beauty of being outdoors and being in nature can be a way to relieve the stress we experience daily.
Pre-owned fashion and a low chartered service for Carbon Footprint
The defining trend in fashion is potential. While organic cotton was a viable option for a sustainable brand a few years back, consumers now expect more. It’s all about reducing the carbon footprint of companies and products and achieving climate neutrality.
This will soon be required by law or, even better, climate positively. More retailers, brands, and consumers are switching to alternative consumption models instead of buying or manufacturing new products. The market for second-hand goods has grown steadily over the years.
It is expected to grow to 34 billion Euros in 2025. Retailers and brands increasingly invest in new resale models, offering second-hand products alongside regular collections. Rental services are the same.
Many retailers and brands have recently launched this service. The options are endless, whether its luxury fashion or skiwear, and Generation Z will be more interested in using than owning products.
Minimization of CO2 Foot printing
Today organic is the future. It means that companies must use not only sustainably sourced raw materials but also more climate-friendly products. They reduce their carbon footprint.
To begin with, apparel manufacturers, as their products, are often an essential item in their carbon footprint. This means that you only source cotton from suppliers that use eco-agriculture methods to pull carbon back into the soil.
Modernized fashion – Introduction of Metaverse
Fashion is moving to a new level with 3D technology. Fashion companies are increasingly converting to 3D product development. Technology has advanced so that you cannot distinguish between a digitally created product image and a photo.
This opens up new opportunities: You can market digital products online and have them try on with personalized avatars before production. Digital models like Lil Miquela (a digital model with more than three million followers on Instagram) have been used to create fashion campaigns and shows since 2016 is the best example of Metaverse.
The virtual world of Metaverse is a new arena for digital fashion. Fashion brands can now sell their products in the real world via NFTs in games such as Fortnite and Roblox. Style plays an increasing role in these games.
While many companies have made digital fashion for a long time, more traditional fashion brands are now moving into the virtual realm. This is only the beginning, whether it’s Nike with Nikeland, Balenciaga or Ralph Lauren, Off White, and Karl Lagerfeld.