Startups are companies or ventures that are focused on a single product or service that the founders want to bring to market. These companies typically don’t have a fully developed business model and, more crucially, lack adequate capital to move onto the next phase of business.
Hey Entrepreneurs, I know you can’t wait for your first 1000 people to visit your app and begin using it. Receiving a lot of comments and beginning to solve. That is another level of happiness.
And what if I told you that the first 100+ users you will get after reading this story (and the following which I did of course).That sounds more amazing. I am so excited to share this. So let’s do it.
Users don’t entrust sensitive data to unfamiliar apps
Users trust financial apps that have a large audience and positive reviews. Although the App Store and Google Play check each platform for safety and quality before publication, not all people buy new products.
A startup should invent a brilliant Fintech marketing strategy to interest users and convert them into loyal customers. Let us discuss 5 basic needs as following
1. Personalization is a way to connect with your public
As per Epsilon, the company, most customers choose brands that offer personalized service. Initially, project managers should keep in mind that every customer is distinct, so they should adopt software solutions to the needs of specific customers and customize marketing messages. Specialists talk to customers to find the root of their issues and divide their needs into categories.
This division of the audience can help create more personal communications with your customers. The addition of Fintech marketing for startups by using AI can help you develop targeted messages for text messages as well as suggestions for products or services. Related: Launching A Fintech Startup? Here’s How We Built Ours.
2. Make customers believe in your words
Develop a strategy for promoting content when people search for solutions to financial issues using software, they search the internet. By entering keywords, they can find relevant information. Marketers can leverage the desire of people to know more about the subject and evaluate apps to create an effective strategy for promoting content.
The most important thing is to locate keywords that can address customers’ questions and provide valuable content. Write an article in which you compare different products and highlight your software’s benefits in financial services.
Various content will entice prospective customers to try an unpaid version of the software and enroll for a free demo or purchase a subscription at a discount.
3. Be aware of the visual part of the Fintech application
Numerous studies have proven that the branding of products can directly influence the decision-making process. The navigation, colors, styles, and a focus on what customers value to decide whether or not people purchase the product online or not. Every aspect is vital in the design process: the content of the text and how big the font is, the distance between elements as well as the colors of objects.
A well-balanced combination of these can encourage clients to take action. Get involved with skilled, experienced UX/UI designers who know the fundamental psychological principles of designing the landing page.
They’ll put priority buttons so that users can quickly locate and click on them. A branded object should be able to point at a call-to-action element.
4. Use gamification within financial software to make your choice of a trump card
Gaming has drawn the attention of apps that are not gaming creators. As per Yukai Chou, customers feel fulfilled when they use apps. This process works similarly to emotional triggers, making engaging with severe financial software simpler.
Gamification could be an attraction for leads. Customers will likely be attracted by the possibility of a Fintech platform that integrates an exercise tracker. A bank could offer the rate of interest at 3% upon the achievement of a fitness goal that is 10,000 steps.
A chance to learn about investing in a simulation environment is appealing too.By cleverly promoting financial product games (avatars or quizzes and rewards, info graphics, etc.), it will be an opportunity to delight customers and attract new customers.
5. Referrals to refer Fintech Marketing
As of 2012, Nielsen found that 92% of customers believe in word-of-mouth recommendations more than traditional ads in making purchase choices. The trend has stayed the same. In the meantime, nine out of 10 consumers are influenced by reviews from their acquaintances, friends, and other customers.
Use referral marketing to achieve the desired number of customers more quickly. It’s an excellent method to attract new customers. Invite your initial customers to share their positive experiences with your company with their friends and then offer them a nice reward in exchange (a gift card, a discount for an individual or a gift card, etc.).
Active customers can tell the story about the value of a service or product more clearly than a marketing professional. They will reveal the company’s value from a customer’s point of view. Does a quick survey to discover the rewards your customers want.
Engage them until you’ve got the correct amount of loyal customers. It will take a lot of work to acquire your first 100 customers. We’ve pointed out five successful methods to achieve this.
Start with small steps, experiment with concepts, and try various strategies for marketing Fintech actions. With time and trial, you’ll find the best way to succeed.