Although almost all roles require creativity. Those involved in marketing, social media content creation, video production, copywriting, and other creative functions will need a different skill set than those that require more logical or analytical thinking. Employers will base their hiring decisions for these roles on various desirable skills.The Top Skills Entrepreneurs Seek in Job Candidates.
Let’s talk about the essential skills entrepreneurs need when hiring new candidates.
Social Advertence
The essential skill in this role is social skills. They must know the timeliness of sharing content and when they are not. They must be able to keep up with the latest trends in business and the world around them. It is vital to ensure that the content creator represents you and your company well.
Credible in solving problems
While going for screening, the first thing I look for when hiring a creative person. Creative people must be able to think for themselves and solve problems. Creative people should be able to find solutions to problems in videos, blog posts, tweets, or email templates.
For example, an article writer must be able to quickly create quality content and solve problems when it is different from where they want it. You can quickly identify people who are not problem-solvers and spend too much time creating their resumes or writing down random ideas they think you will love.
Temperament and persona
This person will help tell the company’s story, understand your market, and connect your customers with your products. This person should be able to win people over in everyday life so they can do the same with marketing. You can only expect people to create a magnetic effect through marketing if they first earn your respect.
Potential for goal achievement
Ironically, creativity is not the first skill we seek but the ability to be objective and think linearly. Many creative people need help to implement their ideas. They can find themselves in a loop where creativity is plentiful, but the execution is slow.
Although creativity is essential, it must be paired with the ability and willingness to achieve goals and complete tasks.
Ingenious Philosophy
When I hire people to fill these roles, the one thing I look for is innovative thinking. Innovation is essential if you want things to be unique from the rest. Someone who can take a standard product and add graphics, effects, or music to make it memorable is required.
If I give them the freedom they need, they will be able to succeed in their respective roles. If it becomes too much, I can always bring it back. Creative people like these need to realize that they have fewer limitations than others so they can think outside of the box.