Swati Bhargava, co-founder of CashKaro, has emerged as one of India’s most successful women entrepreneurs. Her journey is a tale of determination, innovation, and entrepreneurial spirit. This article explores her journey and the inspiring story behind CashKaro’s phenomenal success.
Swati Bhargava’s Early Life and Education
Born in the small town of Ambala in Haryana, Swati Bhargava was a scholar from the beginning. She displayed an uncanny affinity for numbers and a keen interest in extracurricular activities like debates and dramatics.
After completing her secondary education with exceptional grades, she was encouraged by her father to apply for a scholarship from Singapore Airlines. Swati was among the 22 bright students selected for the program, marking her first step towards an international education.
She then proceeded to explore higher education opportunities and was intrigued by the academic reputation of Oxford University. However, she chose to study at the London School of Economics (LSE) due to a more attractive scholarship offer. At LSE, she pursued Honors in Economics and Mathematics, graduating in 2005.
Swati’s Stint in Investment Banking
Post her graduation, Swati joined Goldman Sachs, a leading American multinational investment bank, for a summer internship in 2009. She excelled in her role, leading to a full-time job offer from the company.
During her four-year tenure at Goldman Sachs, she worked in the sales team and credit structuring within the investment banking division. Her role involved managing client relationships and engagements, and she received exposure to the firm’s top management.
This experience honed her communication skills, boosted her confidence, and gave her an in-depth understanding of the financial world. However, in 2010, she decided to leave Goldman Sachs to embark on an entrepreneurial journey.
Journey from Employee to Entrepreneur
Swati met her husband and future business partner, Rohan Bhargava, in London. The idea for a cashback business was born when they booked a flight to Maldives via Quidco, a UK-based cashback portal. Surprised by the significant cashback they received, the couple recognized the potential of the concept.
In 2011, they started a B2B Cashback business in the UK named Pouring Pounds. The business gained substantial traction, and the couple realized the potential of the cashback concept in India.
Launch of CashKaro in India
In 2013, Swati Bhargava and Rohan decided to introduce the cashback concept in India, launching CashKaro. The platform offers cashback on purchases from over 2000 e-commerce partners, including big names like Amazon.in, Flipkart, and Myntra.
CashKaro’s success was unprecedented. In less than a decade, the platform has grown to become India’s largest cashback site. It has generated a revenue of Rs 225 crore in 2022, marking a significant increase from Rs 100 crore in 2021.
Swati Bhargava’s Net Worth and Recognition
Swati Bhargava’s net worth is estimated to be around $2 million. Her remarkable achievements have also garnered recognition. She featured in Fortune India’s ’40 Under 40′ list and was nominated among the ‘Top Young Business Women’ in 2016.
“In entrepreneurship, the most important thing is not just the idea but the execution and persistence,” says Swati Bhargava. Her journey is a testament to this belief.
Conclusion
Swati Bhargava’s journey is a testament to the power of innovative ideas and entrepreneurial drive. Her success story serves as an inspiration for all budding entrepreneurs, especially women, who aspire to make a difference in the business world.
Swati Bhargava’s story is not just about financial success; it’s about breaking barriers, embracing challenges, and creating value for consumers. Her journey underscores the potential of Indian women entrepreneurs and sets a benchmark for future generations.
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